Rommilyn

Cruz

Amazon SEO Specialist

Amazon PPC Specialist

About Me

Hello, my name is Rommilyn Cruz.

As an Amazon PPC Specialist, I help Amazon Sellers increase their sales and conversion rate by improving the visibility of their product in search term results, through effective Listing Optimization and Sponsored Ads.

I have invested in the Amazon SEO & PPC Course Masterclass by a 6-figure monthly Amazon Seller. An in-depth, specialized, and comprehensive that teaches Amazon SEO and PPC. In addition, I enrolled in an 8-week immersive mastermind class led by a PPC guru who manages multi-million dollar Amazon brands, where he taught us his techniques and strategies for launching and scaling up a successful PPC campaign.

services

I can assist you in the creation of a listing that is well optimized for your new product(s) and in the enhancement of your product details in order to increase your conversion rate.

I will assist you in improving the page rankings of your organic keyword searches, maximizing the effectiveness of your PPC advertising, and raising your overall profitability. You can rely on me because of my extensive experience in managing and optimizing campaigns, both from my previous job and from my training as an Amazon SEO and PPC Specialist. Boosting your business's bottom line is my goal.

SKILLs

Keyword Research & Analysis

Listing Optimization

Amazon PPC Campaign Creation

Amazon PPC Campaign Management

Inventory Management

Amazon Product Research

Seller Central Management

AMAZON seo SPECIALIST

• Product Page and Market Analysis
• Keyword Banking
• SEO Listing Optimization
• Keyword Indexing
• PPC Keyword Suggestion Support
• Keyword Rank Tracking
• Keyword Bank Maintenance and Updates
• Negative keyword Banking
  

AMAZON ppc specialist

Daily

WEEkly

• Checking Campaign Bleeders
• Checking Out of Budgets
• Doing Negative both Keyword and ASIN
• Cross Checking Performance after doing the Changes
• Making a campaign Decision Base on its Performance
• Updating Inventory Sales Velocity
  

• Checking Customer Search Term Report Analysis
• Week long Campaign Performance Analysis
• Keyword and ASIN Mining from Automatic, Broad, Phrase and Category Targeting
• Keyword Targeting Performance Reporting
• Weekly profitability reporting for both PPC and Organic Sales report to see the final profits.

Monthly

• PPC Search Term Month Performance Reports
• Month Keyword Targeting Performance Reporting
• Monthly profitability reporting for both PPC

and Organic Sales report seeing the final profits.

• Monthly Negative Keyword Audit
  
• Making Inventory Sales Velocity File Reports per SKU for Inventory and stocks overview management and control.
• Strategy Planning for Next month based on the current month's performances.

portfolio

Amazon PPC campaign

creation

and launched

University Sweatshirt - Launched Campaigns

I created and launched new campaigns for one style of University Sweatshirt in various sizes. With a budget of $5 dollars per campaign, I was able to generate orders from Auto and Manual Sponsored Products Campaigns. Also, I was able to gain impressions and clicks from Sponsored Brands and Sponsored Display ads. I optimized my campaigns after 2-3 days of launching and monitored them every day. I also did bid adjustments and focused on keywords that are performing well, and negated bleeders.

CAMPAIGN STRUCTURE

CUSTOMER SEARCH TERM PPC AUDIT

REPORT

EOM REPORT

I made A report for the sales trend, what we did and what we will do.

Analyzing real ppc search term report for the past 30 days

My criteria for negating the keywords is 10 clicks and 0 orders. I increased bid with sales that have low clicks and low impression. Then, I sort out the keywords with 10 clicks and 0 sales and highlighted the entire row in red and decided to pause this keywords. My criteria for negation is $10 spend with 0 sales. After I sort out, there is no data with $10 spend with 0 sales. For segmentation campaign usually 5 and above orders.

I

After creating the table, I Get the Top 5 Search Terms with High Spend and High Sales. Using the information I compute the ACOS (ACOS should be in percentage) ACoS = spend ÷ sales. I Create additional Column for ACOS (Advertising Cost of Sale) and get the Top 5 High ACOS.

I

Product ASIN Targeting

LISTS of seo listing optimization i've done

1.The Title should be optimized with high performing and relevant keywords

2. The Bulletpoints should be less than 250 characters

3. The opening of the Bulletpoints should be CAPITALIZED, Keep bullet points informative and to the point.

4. Start with the most important benefits and features and focus on how features benefit the user.

5. There should be at least 3 or more relevant keywords per Bulletpoints.

Keyword OPTIMIZED, TITLE AND BULLETS

I performed market research first to know about the products and see the market condition. I checked who's the competitor using X-ray product research and by using Cerebro in Helium 10 for keyword research. Then I used a Keyword Data Analyzer to get the keywords with high relevancy. I put in the title, bullets, keyword listing, and back - end keywords.

LISTS of seo listing optimization i've done

Listing OPtimization Using data Dive

1. Provides accurate, data-driven keyword and competitor analysis.

2. Streamlines the listing creation process, saving time on manual research and optimization.

3. Optimizes listings with high-performing keywords, increasing product visibility in search results.

4. Ensures all listing components (title, bullet points, description, backend terms) are optimized cohesively.

5. Offers insights into competitors' strategies, allowing for more effective positioning.

6. Includes tools for monitoring listing performance and making data-informed adjustments.

Keyword DENSITY data analyzer

competitor analysis and market research

keyword lists with high search volume

KEYWORD RESEARCH using kw analysis tool

Breast Pump Electric

I made a complete campaign structure and keyword research for this breast pump electric found on Amazon. This product has a good rating and a good amount of reviews. The title and bullets are too short, they need to contain performing keywords. This product has a lot of competitors on Amazon, thus, I won't throw this listing on PPC until it is well optimized.

KEYWORD RESEARCH using CEREBRO and magnet

Loyola Marymount University Apparel - Keyword Research

I enjoy practicing different methods to harvest keywords to include in a research campaign. I found this random product on Amazon. I made an audit, keyword research, and campaign structure for it.

ONLINE ARBITRAGE & DROPSHIPPING PRODUCT RESEARCH

TOOLS KNOWLEDGEABLE

Pacvue

Pacvue is the enterprise software suite for eCommerce advertising, sales, and intelligence. Combining end-to-end retail data with the tools needed to take recommended actions, brands and sellers use Pacvue to grow their business across Amazon, Walmart, Instacart, and other marketplaces.

PERPETUA

Perpetua is an Amazon advertising software designed to help businesses maximize profits and grow strategically on Amazon. By using this tool sellers save time, optimize sales, and have better control over the ACOS.

Xray product research

Cerebro Keyword research

DAta DIve

WORK EXPERIENCE

AMAZON SEO & PPC SPECIALIST

PRJ E-commerce Inc.

Sept. 2021 - Sept. 2022

• Keywords performance analysis, and harvesting methods.
• Launched SP, SB, SD Ad Campaigns for a 7-figure apparel brand on Amazon
• Performed ongoing keyword research, discovery, expansion, and optimization for existing and new SKUs
• Researched and analyzed competitor activity to expand search coverage
• Suggested listing improvements to help improve overall listing performance.
• Analyzed campaign performance data and made adjustments as needed based on insights
• Managed bid strategies and optimization efforts at my assigned campaigns
  
• Bulk uploads

AMAZON SEO & PPC SPECIALISTS

Vserve Solution Inc. (Vserve)

Feb.- Nov. 2023

• Keyword Research
  
• Keyword Indexing
  
• Competitor and Market Research
  
• Listing Optimization
  
• Product Listing, Case Creation, Flatfile Download/Upload
  
• Product ASIN Targeting, Keyword Targeting
  
• Launched SP, SB, and SD Ad Campaigns
  

AMAZON LISTING OPTIMIZATION

Hynth Beauty · Fixed Price

December 2022

• Keyword Research
• Competitor and Market Research
• Keyword Indexing
• Listing Creation
• Listing Optimization - Title, Bullet Points, Product Description, Search & Terms

AMAZON PRODUCT RESEARCH /

ONLINE & RETAIL ARBITRAGE

Zglobal Inc. · Part-time

January 2022 - June 2022

It depends on the client's criteria

• Check market and size demand
  
• Check competitors
  
• Research target customers
  
• Check potential selling price, size, and weight
  
• How durable the product
  
• Check product seasonability
  
• Check product restriction and regulation
  
• Online Arbitrage
  
• Helium 10, Keepa, Azinsight
  

VIRTUAL ASSISTANT NEEDED FOR RESEARCH AND OUT REACH

Upwork · Fixed Price

February 2022 - March 2022

• Internet Research
• Real estate cold calling
• Lead Generation- Internet Research

SOCIAL MEDIA MANAGEMENT

Acmila Solution · Part-time

January 2022 - March 2022

• Content Creation
• Graphic Design in Canva
• LinkedIn Page Moderation
• Internet Research

GENERAL ADMIN VIRTUAL ASSISTANT

JSAM · Part-time

October 2020 - March 2021

• Chat Support in ManyChat
• Facebook page moderation
• Banner creation
• Web Research
• Content Writing
• WordPress Management and others.

VIRTUAL ASSISTANT - WORDPRESS AND

CMS KNOWLEDGE REQUIRED

Upwork · Fixed Price

August 2021 - September 2021

• Data Entry
• Exporting Blogposts
• WordPress Management

EMAIL MARKETING TASKS

JDandCo. · Part-time

• June - September 2020
• Setting up an email newsletters
• ManyChat broadcasts and automation
• Creating winning Ad templates
• Re-targeting warm audience via FB Ads
• Pruning inactive subscribers
  

EDUCATION

certificates

UPWORK client'S testimonials

my work station and laptop specs

my SPEEDTEST.NET RESULT

LET's work together

I can give my 100% dedication to my work.

My priority is to help and add value to your business.